Notes from 47th International STC Conference
Orlando, Florida, May 21-24, 2000

Integrated Strategic Communication: More than the Sum of Its Parts

Cindy Holloway, Andrea Lawrence, Bill Paskert, Dan Voss, and W.C. Wiese
Lockheed Martin Missiles and Fire Control-Orlando

Session Description: In this session, a panel of senior technical communicators from Lockheed Martin Missiles and Fire Control-Orlando discussed how an integrated strategic communication plan spans multiple media and activities to support the company's pursuit of new business and defense of its existing business in the fiercely competitive aerospace industry.

Note: Notes are not available from the presentations, since I was on the panel. The subjects the presenters addressed are listed below, and downloadable .pdf files of their visual aids are provided, along with a .pdf of the accompanying paper that appeared in the Proceedings.

Topics

• "Lockheed Martin Missiles and Fire Control-Orlando: Overview", presentation by Bill Paskert.
• "Integrated Strategic Communication: Where It Began", a short history of the Communications Department by W.C. Wiese.
• "Missiles and Fire Control Strategic Communications Planning Process", presentation by Andrea Lawrence.
• "Integrated Strategic Communication: Program Support", presentation by Dan Voss.
• "Integrated Strategic Communication: Proposal Support", presentation by W.C. Wiese.
• "Integrated External and Internal Communications", presentation by Cindy Holloway.

Paper in Proceedings

• "Integrated Strategic Communication: More than the Sum of Its Parts", paper by Dan Voss and W.C. Wiese, published in Proceedings.