Notes from 50th International STC Conference
Dallas, Texas, May 18-21, 2003

From Tina to Xena II: Strategic Communication in the Corporate Jungle

W.C. Wiese and Dan Voss
Lockheed Martin Missiles and Fire Control - Orlando

W.C. Wiese and Dan Voss are Communications Managers with Lockheed Martin Missiles and Fire Control in Orlando, Florida.

Session Description: This workshop, a sequel to the top-rated The Tina-Xena Transformation: A Recipe for Professional Empowerment in Nashville, illustrates how the principles of integrated strategic communication can improve one's professional image and business value. Workshop exercises called for attendees to apply these principles to real-world scenarios.

Note: Notes are not available from this session for the obvious reason that the note-taker was one of the presenters! We felt the workshop was very successful. Below are links to the workshop description, the presentation, and the article that appeared in the conference Proceedings.

• "From Tina to Xena II: Strategic Communication in the Corporate Jungle": Workshop Description.
• "From Tina to Xena II: Strategic Communication in the Corporate Jungle": Slides from Presentation.
• "Integrated Strategic Communication: More than the Sum of Its Parts": Article in Conference Proceedings