Notes from 55th International STC Conference
Philadelphia, Pennsylvania, June 1-4, 2008

How to Leverage an Integrated Strategic Communication Campaign in Multiple Media to Win New Business
Tabletop presentation within Management SIG progression,
“Best Practices in Management”

Dan Voss

Voss is a Communications manager at Lockheed Martin Missiles and Fire Control in Orlando, Florida, with 30 years of experience as a technical communicator within the aerospace industry. He is an STC Fellow, immediate past manager of STC’s AccessAbility SIG, and a member of the Management SIG that sponsored this progression.

Session Description: The presenter explained how the Communications Department at Lockheed Martin Missiles and Fire Control conceived and implemented an comprehensive multi-media marketing campaign that made a significant contribution to a major contract win and earned the Corporation’s highest award for excellence in communications.

Note: Since I was the presenter for this session, I obviously did not take notes. However, here are links to two tech papers on the subject, one by me and one co-authored by W.C. Wiese and me. For copies of the presentation charts, contact Dan Voss.

• “Integrated Strategic Communication: More than the Sum of its Parts”, Dan Voss and W.C. Wiese.
• “Integrated Strategic Communication: The Anatomy and Physiology of a $5B Proposal”, Dan Voss.